On A Mission To Promote Afro-Peruvian Jazz: Pasache Music
Any good business begins every day’s work with a focus upon their mission statement. It’s generally a paragraph that simply and clearly states the company’s goals and defines the motivation behind their work. It provides each employee with a direction to guide their work and it allows everyone to see an overall goal. With this bigger objective in mind, each worker can ask an essential question - does my current task lead our company closer to our goal? Without a mission statement, a business freely moves from goal to goal; perhaps they accomplish each task, but they never experience significant growth. The company has not created a long-term ambition, so the accomplishment of short-term tasks becomes the only purpose behind the company. The company with the mission statement has larger vision, a defined direction, and a clear path towards their overall desires - they can see their goals, and in many cases, the necessary steps to reach it become readily apparent, which gives them a greater chance of success.

Pasache Music holds a clearly defined mission, which has guided its every move thus far - the promotion and support of Afro-Peruvian Jazz. This goal started with the passion for Afro-Peruvian music and jazz held by its founder, Oscar Pasache, and his rooster of dedicated musicians. They recognized the importance and vitality of the music being created between these two traditions, and they looked for an avenue to bring it to the world. The company has formed Lima Limón Records to produce and distribute outstanding Afro-Peruvian Jazz, most of which currently emanates from New York. The creation of Pasache Music and the record label served as a wise move - Afro-Cuban and Brazilian rhythms sit at the forefront of the Latin Jazz world in the United States. Although awareness of other Latin traditions is on the rise, years of tradition easily bury new trends in the jazz world. By maintaining a razor sharp focus upon Afro-Peruvian Jazz, Pasache Music keeps the style in front of its audience and the awareness level high. In order to truly support the artistry of Afro-Peruvian Jazz artists, the organization of these resources is essential.
Still at the beginning phase of their mission, Pasache Music holds a small but powerful rooster of musicians knowledgeable in both jazz and Afro-Peruvian styles. The first album on the Lima Limón Records label brought together the finest musicians from New York’s burgeoning Afro-Peruvian Jazz scene on the self-titled release Alcatraz. Featuring vocals from Sofia Koutsovitis, the album combines traditional songs with jazz harmonies and improvisation. The resulting music presents a strong sense of Afro-Peruvian identity spiced with a heavy dose of New York artistry. The group’s bassist, Edward Perez, created the second Lima Limón release, The Year of Two Summers. Perez draws upon his extensive experience in New York’s jazz community, along with his years in Peru to craft a series of intriguing compositions. Perez’s high comfort level in each style allows him to move freely between genres, resulting in a beautiful improvisatory setting that bursts with authenticity. The latest release on Lima Limón, guitarist Eric Kurimski’s first album, Réplica, places yet another member from Alcatraz into the spotlight. Recorded in Peru, the album combines Kurimski’s guitar mastery with a group of traditional musicians, including Sergio Valdeos, Juan Medrano Cotito, Yuri Juarez, and Carlos Hayre. With the combined talents of these artists, Kurimski’s album promises to be more inspiring Afro-Peruvian Jazz. In these first three releases, Pasache Music has presented an outstanding representation of New York’s Afro-Peruvian Jazz scene.
The greater Latin Jazz world has yet to fully embrace Afro-Peruvian Jazz, but Pasache Music has put all the right pieces in place to share the style with the world. The firm belief that Pasache shows for Afro-Peruvian music can only bolster the genre’s presence in the jazz world, and the strength of the initial Lima Limón releases only provide more evidence. Each album connects with Afro-Peruvian traditions deeply while allowing artists to filter the music through their own musical backgrounds. Pasache certainly gathered the correct group of musicians to front Lima Limón’s first presentations of Afro-Peruvian Jazz. The musicians fill each recording with energy and vitality and a pure dedication to the style. At this point, the group of musicians on the label remains tightly knit, stemming from their collective experience in Alcatraz. Only time will tell whether Pasache integrates more musicians into the rooster, but at this point, the young label has a strong foundation to build upon. In so many ways, Pasache Music has chosen an admirable mission in the support of Afro-Peruvian Jazz, and every move thus far sees the label on the road towards completing their mission successfully.
———-
Pasache Music has organized a live performances to support the release of Eric Kurimski’s Réplica. Kurimski will have Juan Medrano Cotito and Mariela Valencia performing with him, so it should be a great night. Come out and support Afro-Peruvian Jazz!
ERIC KURIMSKI
Réplica CD Release Party
WHEN: Thursday 7/3/08
WHERE: Drom
85 Avenue A
New York, NY
TIME: 8:30 p.m.
———-
Click here to have these posts delivered via email. Or, click here to subscribe to the full text RSS feed and never miss another post!















I can only congratulate you for your research on PasacheMusic. To tell you the truth we are at the end of the production phase and at the beginning of the promotional work and it is amazing how you are at the forefront of everything.
Right now we are getting ready to go to Lima, Perú, to hold a Press Conference for the release of Eric Kurimski: Réplica & Edward Perez: The Year Of Two Summers.
Well, I am glad Eric and Edward are able to come with me for this event to happen at a very traditional place: El Callejón del Buque. It is the first time any musician is giving a press conference at this neighborhood where Valentina Barrionuevo used to throw “jaranas”, and gather the best musicians and dancers of her time. It is also the place where Ronaldo Campos, founder of Perú Negro, lived and found most of his early dancers. And where Félix Pasache grew as a songwriter of many hits by Eva Ayllón, Lucila Campos, Arturo “Zambo” Cavero, Oscar Avilés, Cecilia Barraza, Embajadores Criollos, and many more.
We are also having a “PasacheMusic presents at La Vida Misma”
Friday June 20th. Eric Kurimski : Réplica 10:00 PM
Saturday June 21st. Edward Pérez : The Year Of Two Summers 10:00 PM
La Vida Misma is a Cuban Restaurant right in the heart of Miraflores, Lima, Perú. The owners Isabel and Ariel Iñigo just opened this beautiful place and they have nights of bolero cubano every weekend. They have been very kind to offer their space for this special performances of Eric and Edward.
We are also having a “PasacheMusic presents at La Vida Misma”
Friday June 20th. Eric Kurimski : Réplica 10:00 PM
Saturday June 21st. Edward Pérez : The Year Of Two Summers 10:00 PM
La Vida Misma is a Cuban Restaurant right in the heart of Miraflores, Lima, Perú. The owners Isabel and Ariel Iñigo just opened this beautiful place and they have nights of bolero cubano every weekend. They have been very kind to offer their space for this special performances of Eric and Edward.
La Vida Misma is a Cuban Restaurant owned by Ariel and Isabel Iñigo who as cubans know how to make the best mojito in town. Ariel is a renowned chef and Isabel a great bolero singer. Anytime in Lima, Perú, one should stop at this charming rincón cubano.
Hello!! we really proud of your job Eric, we know that you effort to make this CD and it actually came to live!! yay!! on July 3rd we going to see you…. CONGRATS!!!
We’ve just got back from Lima, Perú, where we had the opportunity to spent time with the best cajón players there. And we had to come back with Juan Medrano Cotito (cajón for Grammy Award Winner: Susana Baca) to New York for the CD Release Party at Drom (www.dromnyc.com)
Without a doubt this is the best music I’ve heard in a very long time. The passion and the chemistry of these young musicians is remarkable. Oscar Pasache has done an extra-ordinary job bringing this talent together. Afro-Peruvian-Jazz will undoubtely showcase to the world the beatutiful sounds of afro-peruvian music, a music that has been latent for so long, waiting to burst outside Peru.
Edward Pérez versatility is amazing!!! He is a superb musician with the ability to blend in and bring everybody into a musical journey full of choices.
Thanks for all the support to this humble Record Label which do not hesitate to invest on the Afro Peruvian Jazz cultivated by the best musicians in New York. Our clear mission is to provide quality music with the highest technical results possible.
We are working on the first Afro Peruvian Festival in New York with Rafael Santa Cruz as our host and part of the main event. More information soon!