Support Latin Jazz In 2012: 5 Ideas For January

by chip on January 17, 2012

During Episode #3 of The Latin Jazz Corner Podcast, we delivered 5 Ways To Support Latin Jazz In 2012. That was just a starting point – suggestions are one thing but specific actions are a totally different thing altogether. We’ll be returning to our 5 ways to support Latin Jazz throughout the course of 2012, with the hope that together, we’ll be able to put Latin Jazz in a better place during 2012. If you’ve got your own ideas about supporting Latin Jazz in 2012, leave them in the comments!

1. Go See Some Live Latin Jazz
This will always be number one on the list – Latin Jazz is simply a performance art and we can’t really connect with the style until we see it live. Many areas have high end jazz clubs that will occasionally host high profile traveling artists, but it’s just as important to check out your local musicians. Latin Jazz takes on different shades across the country, so it’s important to realize that the local artists that ups support are one of a kind. Realize that many people across the country don’t have the privilege of seeing the artists that you have regular access to, so value what you’ve got!

New York residents have been lucky enough to have Arturo O’Farrill & The Afro-Latin Jazz Orchestra in their community for the past ten years. The group will be celebrating their ten year anniversary this weekend with two concerts. The group will play music from their ten year history and share the stage with a number of guests. The Friday night concert will serve as a fundraiser for the Afro-Latin Jazz Alliance’s educational activities across the city. There are not many bands in the country that have been as forward looking and visible as Arturo O’Farrill And The Afro-Latin Jazz Orchestra, so if you’re in New York, you don’t want to miss this ten year anniversary celebration! Find the details on the concert HERE.

2. Buy Latin Jazz Recordings
Next to attending a live performance, the best way that you can support a Latin Jazz artist is through the purchase of one of their recordings. We all need to hear new music and it’s a good idea to find a way to buy recorded Latin Jazz on a regular basis. As I suggested in the podcast, I would suggest that you mix up your buying habits in 2012 – spend some of your hard earned cash on established artists and then plunk some of that precious savings into an up and coming musician. This way, you insure that you support the past, present and future of the music.

With this in mind, I’ll recommend both an established artist and an up and coming artist with each article. Here’s this article’s suggestions:

Elio Villafranca & Arturo Stable, Dos Y Mas


Enrique Fernandez, Cantos Del Sexto Sol

3. Turn A Friend Onto Some Great Latin Jazz
Many of us hang around with people that share are interests, but that doesn’t mean that everyone you know will enjoy Latin Jazz. In fact, there’s a good chance that many people you know don’t even know what makes up Latin Jazz. There’s a good chance that they haven’t been exposed to great Latin Jazz and they might just like it if they had the chance. So it’s your job to provide that opportunity for them, and there are many ways that you can do that.

On the podcast, I suggested taking a friend to a live Latin Jazz event – a great idea if you can – but here’s another thought – why not turn them onto the LJC Podcast? Most people have some sort of iDevice these days, and if not, they more than likely have access to iTunes. Show them how to listen and they’ll hear some music, get the story from the artists themselves, and check out additional information. They get all those great things and it’s FREE – you can’t go wrong with that price. It’s a risk free way to turn people onto this wonderful music. In order to check out the podcast, send them HERE.

4. LIKE A Latin Jazz Artist On Facebook
When you like an artist on Facebook, you help them spread the word about their music, but they do need to get the ball rolling. Artists can’t simply create a page and expect the world to listen – they’ve got to do something with it. A Facebook page is a prime spot to share pictures, concert footage, news, and link with fans, opening to door to interaction. The artists that regularly put information out to the public are making a connection with you and they’re letting you help them – an end result that we all want.

These are the artists that we want to follow, so each article in this series will highlight a Latin Jazz musician that uses Facebook effectively. Trumpet player Gabriel Alegria and his Afro-Peruvian Sextet does a great job of posting pictures, videos, updates on concerts, and more. Check out the link below and LIKE them today!

Gabriel Alegria Afro-Peruvian Sextet Facebook Page

5. Support A Kickstarter Campaign From A Latin Jazz Artist
The 21st Century is as time of exchange between musician and audience on more ways than one. Gone are the days where a musician breaks the bank to record an album and then hope that the audience supports them. Today, fans can show their support to an artist before the music hits the studio and become collaborators in the process of bringing music into the world. It’s a model facilitated by sites such as Kickstarter or ArtistShare, where audience members pledge their financial support, enabling new music from their favorite artists.

Supporting Latin Jazz in 2012 certainly involves KickStarter projects and there’s a great one brewing right now from vocalist Kat Parra. Her latest recording, Las Adventuras De Pasión, features Parra’s wonderful voice in a variety of sparse settings that connect her with a number of South American, Caribbean, and Spanish traditions. The album is near completion but it still needs a few more tracks recorded as well as distribution and promotion. The details are available on Parra’s Kickstarter site, where you can see a video about the project as well as check out the rewards for your financial contribution. It’s a project well worth supporting, so start 2012 by pledging your money to Kat Parra’s Las Adventuras De Pasión Kickstarter project.

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Check Out These Related Posts:
Latin Jazz Conversations: Arturo O’Farrill (Part 5)
Latin Jazz Conversations: Gabriel Alegria (Part 3)
Latin Jazz Conversations: Kat Parra (Part 1)
Album Of The Week: The Source In Between, Elio Villafranca Quartet

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